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January 09, 2013

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AGONY OF THE FEET: 4 Essential Steps for Healthier Feet



With an average of 3,000-5,000 steps taken daily, our feet are subject to more than their share of exposure to undesirable conditions- day-to-day activities, improper shoe gear, sweating, walking barefoot, etc.-that bring on an onslaught of abuse.  Yet most of us don’t even bother to wash our feet when we are in the shower. We lather-up every other part of our bodies and simply let the water and suds fall to our feet, without even a thought (talk about a trickle-down-effect). Next to the heart, our feet are one of (if not THE) most important parts of the body, but are greatly underappreciated.

Our feet take care of us, NOW it’s high time we return the favor!

Feast your eyes on 4 essential steps for healthier feet!

(Oh and did I mention they ALL can be done at home?…..AMEN!)


1.       Soaking

·         What:  A great way to wind down your day. Epsom salt foot soaks reduces stress, relieves tired achy feet, and draws out the dirt and toxins your feet accumulates throughout the day.

·        How: Take a foot basin and fill with 8 cups of warm (NOT hot) water, mix with ~5oz of Epsom salt. Double the amount of Epsom salt and mix with warm soothing bath (Ahhh!)

·         When: 3 to 4 times weekly

·         Don’t forget:  A great aid for sweaty and smelly feet. Excessive use can cause dryness, be sure to ALWAYS follow-up with a moisturizer for a reliable one-two combo.


2.       Scrubbing

·         What: A great exfoliant is a MUST to remove dead cells and unveil shiny healthy skin.

·         How: Message into feet giving special attention to rough heels and callused areas.

·         When: 3 to 4 times weekly

·         Don’t Forget: Make sure to apply to dampened skin, preferably after soaking or bathing. Be mindful of your exfoliant of choice.  Large granules (i.e. coarse sea salt) can cause abrasions and skin irritation (Not fun). Can’t go wrong with sugar scrubs… ALWAYS a great option!


3.       Moisturizing

·         What: A rich foot cream creates a protective sheen that seals in hydration and moisture.

·      How: Liberally apply the cream onto your feet, giving special attention to heels and calluses.

·         When: 1 to 2 times daily

·         Don’t Forget: Best used after scrubbing away those pesky dead skin cells, to allow better penetration for foot cream. Put on a nice comfy pair of clean cotton socks after applying cream before bedtime to further lock in moisture.


4.       Powdering

·         What: Foot powder wards off excess moisture eliminating sweaty feet.

·         How: Give the inside of your shoes, the soles of your feet, and in between the toes a nice dusting.

·         When: 1 to 3 times daily

·         Don’t Forget: Less moisture equals no breeding ground for bacteria to cause foot odor. Clean dry cotton socks and drying (dab dry NOT wipe) clean feet can also help in keeping your feet odor-free!


So there you go! You are well on your way to reviving your feet and making them look (and feel) absolutely HEAVENLY!

Won’t you share your thoughts on the steps mentioned?

Any routines you’ve found to keep your feet good enough to walk on water?

Don’t forget to contact us on facebook AND twitter!


Putting your best FEET forward,


January 02, 2013


Who Gives A........FOOT!?!

When our feet hurt, we hurt all over…




Walk the aisles of any major retailer, and you will likely find an endless selection of products crowding the shelves ranging from fancy shampoos and conditioners to anti-aging under eye & face creams. But while these products may be the answer to our prayers for healthy shiny locks or a youthful, revitalized kisser…………there still leaves one question to be answered.

What about our feet?

Our feet do so much for us. Yet, most of us don’t even think twice about caring for our feet UNTIL there’s a problem. This lack of TLC for our feet is reflected in the lack of products to choose from on these very shelves. Sure, you may find the occasional foot cream or the ever-popular athlete’s foot ointments/sprays, but consideration for the foot is very much an after-thought. There are products that set out to make sure your feet are comfortable once they are in a pair of shoes, BUT we want to make sure your feet are in top condition BEFORE you wear that perfect pair.

OUR GOAL: to bring awareness to preventative foot care through natural beauty products- all with a southern charm.

Gone are the days of medicinal, drab, and boring products for the foot. We want to make taking care of your feet a pleasure, NOT a chore. We are dedicated to making products that you will be proud to display on your nightstand, NOT hidden in your medicine cabinet.

We want to create a world where there’s an array of products available from head to toe- with emphasis on the TOE!

So here’s to putting your best FEET forward……

 Southern Hospitality: Charming. Distinguished. Natural.

January 01, 2013


Welcome To Our Blog!

Hey Y'all,

Welcome to our blog!  We're a Brooklyn-based company with southern roots, creating natural foot care products.  We'll be posting articles on all your foot care needs every week and lots of useful information to share.  We'll also throw in the occasional post about southern life of course ;)  Please check back weekly or follow us on Twitter for updates!

Putting your best FEET forward,







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