free shipping on all orders over $75
March 13, 2013


SOLE SEARCHING: 8 Tips to Finding Your Perfect Pair of Athletic Shoes (Tip #4)

Tip #4 Rubber Meets the Road

When on that mission to find the right shoes, you should definitely come armed with a pair of well-worn sneaks. Much like the tires on a car, the soles on our shoes become worn from prolonged usage and pounding of the pavement. In fact, the pattern in which the rubber on the bottom of our shoes becomes worn can indicate the way in which we walk (better known in the podiatry world as our gait pattern). If you have the good fortune of finding an experienced, knowledgeable sales clerk, they will likely be able to analyze your wear pattern to help find the perfect shoes for you!


However if you are not so fortunate, you can examine your own pair of shoes to identify your gait pattern.  If you are considered an underpronator, you have a tendency to supinate-during heel strike, midstance, and propulsion- causing you soles to be excessively worn at the lateral forefoot and heel. Overpronators heel strike on the lateral heel when walking, but OVERpronate with midstance and propulsion (hence the name) causing more wear on the medial forefoot. Normal pronators  supinate with heel strike, but gradually progress to pronation with midstance and propulsion causing a uniform wear of the sole of the heel and forefoot.

Other items to keep in your arsenal of shoe shopping are a pair of socks. That’s right!...but not just any pair of socks….they should be socks that you will likely wear when donning your shoes of choice. The idea is to treat those pair of shoes as if you already own them, making sure that they fit comfortably for normal day-to-day use.

 AGAIN, think hand-in-glove relationship!


Don’t forget to LIKE US on facebook!!

Putting your best FEET forward,


March 06, 2013


SOLE SEARCHING: 8 Tips to Finding Your Perfect Pair of Athletic Shoes (Tip #3)



Photo courtesy of The Beatles 1969 Album Cover: Abbey Road


Tip #3 Walk This Way

High, low, or smack-dab in the middle (neutral)… chances are your feet arches fall into one of these three categories. While a small chunk of the population (~25%) have neutral arches, much of the population fall either in the high or low categories (~75%). No matter your foot type, you should understand that all shoes are not created equal for all foot types.


For individuals with high arches, the key is to find shoes with sufficient CUSHIONING and FLEXIBILITY.  High-arched feet have a tendency to excessively turn outward (supination) placing increased plantar pressure on the heels and balls of your feet (as seen above). Athletic shoes with increased flexibility encourages high arched feet to pronate (turn inward), while a soft cushioned sole provides shock absorption when walking and running aiding in foot propulsion.


Low-arched feet (popularly known to the world as flat feet) excessively pronate (check above) when walking and running allowing your feet to propel, thus walking and running. However, overpronation minimizes shock absorption and subjects your feet to excessive ground reactive forces that can spell doom to not only your feet, but your legs as well- bunions, plantar fasciitis and shin splints just to name a few conditions. The solution? Find athletic shoes with ample arch support and rigid heel support to provide MOTION CONTROL.  


 Neutral-arched feet (as seen above) are considered the most ideal among the three foot structures, in terms of the corrective measures to be considered when on that elusive shoe hunt. The magic word to keep in mind for neutral arches is: STABILITY. A good arch support, sound cushion, and stable heel support will always serve your feet well.

Whatever your foot type, there are still critical moments of truth that your athletic shoes need to prove that they are really the right pair for you (To be explained in an upcoming tip).  STAY TUNED!


Don’t forget to LIKE US on facebook!!

Putting your best FEET forward,


February 27, 2013


Infographic Series - 3 Steps to Healthier Feet

Last month we talked about the steps to healthier feet.  Here's a cute visual and easy way to remember in 3 steps!  Just click on the infographic for a larger view.  We'll be posting more of these in the coming weeks so make sure to follow us on Twitter!


February 26, 2013


SOLE SEARCHING: 8 Tips to Finding Your Perfect Pair of Athletic Shoes (Tip #2)


Tip #2 Location, Location, Location

Looks like real estate isn’t the only topic where this phrase applies. Where we decide to buy our shoes can often make or break our chances of discovering that ideal pair. Choosing a major retailer or department store for shoe shopping can be a crapshoot when getting fitted for the right shoes. Often times, you have to take it upon yourself to find what you are looking for or the customer service that MIGHT be present has only limited knowledge to fit you properly.

You may be thinking:  “Why don’t I just save myself the hassle and order my shoes online?” But, while eliminating the time spent looking for your shoes may put a smile ON your face, the possibility of receiving an ill-fitting pair of shoes may turn that smile into a frown. Finding a suitable pair is alot more involved than finding sneaks that are easy on the eyes and are described as having all the bells and whistles. If you are not aware of what to look and feel for shoes that fit you, then you can certainly do more harm than good.

To help with this dilemma, you might be better served seeking specialty retailers-for running shoes, etc. There, you will find sales clerks on staff that are trained to answer specific questions, analyze your gait, and recommend proper shoes for YOUR feet. Specialty stores may not be readily available in all areas, so you may have to do a bit of digging to find a location near you.  A few extra steps to take, but your feet will no doubt thank you! (pun INTENDED).

Stay tuned! Next, we will go inside how your foot type can influence what features to look for when finding those goody two shoes!

Don’t forget to LIKE US on facebook!!

Putting your best FEET forward,


February 20, 2013


SOLE SEARCHING: 8 Tips to Finding Your Perfect Pair of Athletic Shoes (Tip #1)

Photo courtesy of


75% of Americans will experience foot problems at least once in their lifetime. In fact, the foot problems the many of us experience don’t stem from congenital conditions, but are the result of the rigorous wear-and-tear of our daily lives. Match that with the neglect and lack of proper foot care awareness and it’s quite easy to see how our feet can fall victim to those nagging aches.

One crucial step that can be taken for us to combat the war on achy feet is to wear proper fitting athletic shoes. However, there is a plan of action that we should have when on the hunt for that perfect pair.

Below is the first of what will be a series of tips to finding that perfect pair of athletic shoes…….as we like to call those goody two shoes.

Tip #1 Golden Time of Day

It’s best to shop for that perfect pair late in the afternoon. During the course of the day- when we are most active- the endless running, walking, and standing causes our feet to swell. By fitting for shoes when your feet are at their largest, ensures that your feet will be most comfortable in that pair when your feet are at their smallest- in the beginning and middle of the day.

Photo courtesy of

REMEMBER, the contour of your shoe should fit around the contour of your foot (above, right), NOT vice versa (above, left)! There should be no bulges felt- or seen- in a properly fitted shoe. Think of it as a hand-in-glove relationship…only for the foot.

Putting your best FEET forward,


February 12, 2013


It’s Easy as 1, 2, 3:Essential Vitamins for Fit, Healthy Feet (Part 2)


…and now back to class. It’s time to learn the rest of your ABC’s of healthy feet!

Vitamin D[Ergocalciferol(vitamin D2),Cholecalciferol (vitamin D3)]

Benefits: Calcium gets most of the credit for the development of strong healthy bones, but it’s vitamin D- specifically D3- that allows our bodies to absorb and utilize calcium. In terms of the feet, stress fractures and overuse injuries can be minimized with this vitamin in our dietary arsenal.

Source: Sunlight, fortified dairy products, eggs, salmon, mackerel, vitamin supplement

Attention: Athletes, runners, dancers, children, postmenopausal women, elderly, diabetics

Oh by the way: Wearing sunscreen can prevent absorption of vitamin D from sunlight. However, going without sunscreen can be damaging to the skin against the sun’s harmful rays (Skin cancer…I think NOT). Therefore, a sound diet may be the best approach to receive your supply of vitamin D. Fat-soluble.

Vitamin E (alpha-tocopherol)

Benefits: Gimme an E! This wonderful nutrient functions to do away with those pesky free radicals. Together with vitamins A & C, your feet maintain healthy skin, preventing invasion of fungus, viruses, and bacteria!

Source: Almonds, leafy green vegetables, olive oil, sweet potatoes, sunflower seeds, vitamin supplement

Attention: Diabetics, beach-goers

Oh by the way: Studies have shown that  vitamin E contributes to fighting heart disease and plaque formation in arteries, although results are not conclusive. Fat-soluble.

Vitamin K (Phytonadione)

Benefits: Known for blood clot formation, vitamin K fights excessive bleeding from punctures and other open wounds. Walking barefoot?...Think twice!... Shoeless feet are highly prone to stepping on foreign objects- rocks, glass, nails, and twigs, among others.   Vitamin K is also capable of strengthening bones.

Source: Spinach, turnip greens, cabbage, broccoli, kale

Attention: Burn victims, diabetics, beach-goers, athletes, postmenopausal women

Oh by the way: People- with a history of heart disease or peripheral vascular disease (PVD) - who take blood thinners (such as Coumadin [Warfarin] or even aspirin) may be advised by their physician to minimize their intake of vitamin K, to prevent formation of blood clots in the bloodstream.  Fat-soluble.

Putting your best FEET forward,


February 06, 2013


It’s Easy as 1, 2, 3:Essential Vitamins for Fit, Healthy Feet (Part 1)


Who can forget learning their ABC’s as a kid? From A to Z, we utilize the building blocks of communication that allow us to speak, read, and write. But allow us to introduce you to a new set of ABC’s……the ABC’s of healthy feet!

Vitamin A (Retinol, Retinoid)

Benefits: Known to develop keen eyesight and smoothing under eye wrinkles, vitamin A works wonders to keep the rough areas of the feet silky smooth. Acting as a safeguard during the winter months- against cracked heels- and a protector of sun damaged feet during the summer months (yikes!), vitamin A is an absolute must-have to revive tissues, scrapes, lesions, and wounds of the feet.

Source: Carrots, liver, paprika, sweet potatoes, leafy green vegetables, topical lotions/creams

Attention: Diabetics, beach-goers, people with psoriasis

Oh by the way: Vitamin A is classified as fat-soluble, meaning: 1) it travels from the fat, 2) into the bloodstream (to be used by the body) 3) and the excess IS stored in the liver; daily supply is NOT required in diet.

Vitamin B12 (Cobalamin, Cyanocobalamin)

Benefits: Numbness, burning, and tingling of the feet BEGONE with this B vitamin. Found to develop and maintain nerve conduction, vitamin B12 is essential from head-to-toe. A healthy nervous system enables our feet to maintain balance and sensation (for touching).  Listen up diabetics!!......this vitamin is for you!

Source: Clams, fortified cereals/whole grains, milk, eggs, poultry, vitamin supplement or injection

Attention: Vegans, vegetarians, diabetics, the elderly, people with gastrointestinal surgery

Oh by the way: Nutrient is not found in plants NATURALLY- plants can be fortified with the nutrient, however; daily recommended amounts can be received via vitamin supplement. Classified as water-soluble, vitamin B12 dissolves directly in the bloodstream and is NOT stored in the body; excess is eliminated in the urine; a continuous daily supply IS needed in our diet.

Vitamin C (Ascorbic acid)

Benefits:  Free-radicals don’t stand a chance against vitamin C. As a notable antioxidant, vitamin C plays a key role in the production of collagen, helping to keep the skin firm and strong.  Hangnails and ingrown toenails?……..That’s ok! Vitamin C has got you covered.

Source: Oranges, spinach, brussels sprouts, green pepper, grapefruit, topical lotion/creams

Attention: Diabetics, beach-goers

Oh by the way: May alleviate the effects of sun damaged skin- sun spots and hyperpigmentation to name a few. Water-soluble.


** Don't go too far...Come on back for Part 2!!!!!!!!!!! **


Don’t forget to LIKE US on facebook AND follow us on twitter!

Putting your best FEET forward,



January 29, 2013


Fluid Motion: 4 Benefits of Water to Keep Your Feet on the Go


Gulp, gulp, gulp…..Aaaah!

The familiar sound we have all come to know and love when guzzling down a cold glass of water.

But did you know that a cold glass of water can not only quench those thirsty urges, but can be essential in maintaining…………………… guessed it, HEALTHY FEET!?!

The Mayo Clinic recommends drinking at least 9 glasses of water daily (or more if you workout). And while temperature regulation, oxygen production, and eliminating toxins are only a few of the many benefits “the white coats” claim keeps you healthy, it is probably safe to say that little to  no attention is given to explain how these benefits can influence the function of your feet.

Here are 4 benefits to keep in mind the next time you’re turning up a cup of refreshing H2O.

1.       Swelling:

Swelling (medically known as edema [eh-DEEM-ah]) of the feet can often be linked to a high sodium diet. According to the American Heart Association, a healthy daily intake of sodium should not exceed 1500mg per day. Sodium should be an essential component of our diets for maintaining water balance in our body’s cells to function properly.  However, excessive intake gives our bodies the green light to retain more fluid than is necessary- hence the swelling. Feet becoming swollen usually is not painful in this case… however the retained fluid can cause the joints in the feet to become stiff, making walking quite a chore and at times painful.  Sufficient water intake gives your body a helping hand in flushing out the heightened levels of sodium- and thus increased fluid- out of the body.

2.       Muscles:

Achy feet and leg cramping can plague even the mightiest athlete. When your muscles are running low on fluids, they can become fatigued and result in a drop in performance level. To fight this, the American College of Sports Medicine suggests drinking 17 ounces of water (~2 cups) 2 hours before exercising. Continue to intake water before, during, and after exercise to replace fluids lost by sweating and for cooling down.

3.       Joints:

Arthritis, the flu, and even dehydration can contribute to joint pain. Adequate water in the body contributes to transporting blood and nutrients into the joints, while also removing debris/waste products from the joint. Gout- an inflammatory form of arthritis- is the result of excess uric acid that crystallizes and accumulates in the joints- notably that of the big toe and heel. Foods high in uric acid include alcohol and shellfish. Periodic joint pain (called gouty attacks) can result and can be worsened by low water intake.

4.       Skin:

The water we consume not only work wonders for what goes on inside our bodies but can serve as a force outside the body as well. Dry, weathered, and cracked skin can be warded off with sufficient water intake. Skin turgor refers to the level of elasticity of the skin.

A quick simple test can be done to assess skin turgor (above). Pinch the skin and hold for a few seconds. Skin going back to its normal position quickly indicates ample hydration. Skin remaining in a pinched position and returning to normal slowly indicates poor skin elasticity and dehydration.  Poor skin elasticity opens the door to cracked heels and breaks in the skin giving rise to invasion of fungus and bacteria (hear that diabetics and athletes?). Glass of water?........I’ll take two!!

But while these 4 benefits serve as great reasons to drink water, it is worth noting that this is NOT an end-all approach to maintaining healthy feet. Proper shoes, preventative care, a well-rounded diet, frequent exercise, and an overall healthy lifestyle are what it takes to prevent your feet- and your entire body- from being a total wash.

Won’t you share your thoughts?

Don’t forget to LIKE US on facebook AND follow us on twitter!

Putting your best FEET forward,


January 22, 2013

1 comment



Loving the skin you’re in means knowing how the body’s largest organ functions. Knowledge of how your skin functions gives you appreciation of how your skin takes care of you, so you can take care of it.

In this post, you will discover the 3 layers of the skin and their roles to keep you covered.


Epidermis- The Protector                                                            

Serving as your body’s first line of defense, the epidermis is a safeguard against harmful microorganisms and your environment. Keratin- makes up 95% of the protective layer- works to seal in moisture, to maintain your skin’s hydration. Melanin- which contributes to your skin tone- is produced to shield the skin against the sun’s harsh UV rays.  

Foot fact:Constant rubbing and friction can contribute to excess keratin formation- better known to the world as corns and calluses- that affects the epidermis. Ill-fitting shoes , walking barefoot, and prolonged walking/running are the common causes.

Dermis- The Provider                                                       

Ever wondered where sweat comes from, or how is it that you are able to touch, and feel changes in temperature? Look no further than the dermis. This middle layer has sweat glands galore- to regulate body temperature- and loaded with nerve endings- to provide sensation. Collagen is a prime protein that maintains skin structure and strength, while blood vessels supply your skin with nutrients.

Foot fact:The dermis is the primary location for hair follicles. However parts of the body, such as the soles of the feet, lack these structures.

Hypodermis- The Foundation                                       

What’s in a name? Well,…everything! Hypodermis literally means: below (hypo) skin (derm). As the deepest layer, the hypodermis fastens the skin to the underlying structures (bones, organs, muscles, etc.) in the body. It is primarily composed of fat- aka adipose tissue- that provides much needed insulation and a layer of shock absorption from impact.  Who knew fat could be a good thing?!

Foot fact:Fat pads at the heels and balls of the feet serve as protective padding for internal structures when walking/running. Those fat pads can diminish- in a condition known as fat pad atrophy-  that can result in painful steps when walking (esp. barefoot). To manage, wear soft, cushioned insoles. Athletes and the elderly are most at risk.


Putting your best FEET forward,


January 15, 2013


Joining the Mob!

Hey Y’all,

We are proud to announce that we have been chosen to be featured on Scoutmob Shoppe NYC!  What’s that, you may ask…’s a website that shines light and promotes local business from selected cities all over the U.S of A.

Check us out at:

Don’t forget to LIKE US on facebook AND follow us on twitter!

Putting you best FEET forward,